Tag: higheredmarketing
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…
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CASE Marketing and Branding Takeaways
Last week, I had the privilege of chairing the CASE Annual Conference on Marketing and Branding. I began serving as faculty at this conference three years ago and have loved every moment of it. Helping the next generation of MarComm leaders prepare and advance has always been close to my heart, and this conference does…
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Five AI Risks Higher Education Shouldn’t Ignore
I’ve talked a great deal about AI and how it’s being used. I’ve encouraged use among members of the higher education community and my own team. I believe that it is here to stay, and it’s a tool we should embrace in our daily work. I also believe there’s risk in using it. Real risk.…
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Am I Doing Enough?
I’m going to be a little vulnerable on this one today, but I try hard to be authentic in the blog, so this felt like the right move. It’s easy to fall into the trap of — Am I doing enough? One of the things I don’t like about social media (and I’ve been guilty…
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Key Roles in Common MarComm Models
Earlier this year I talked about the key MarComm roles that exist in our higher education institutions. Typically, the most common MarComm models are centralized, embedded or hybrid. You can read more about each model, along with benefits and drawbacks in this recent post. Today’s post digs deeper into the organizational charts that exist within…