Tag: higheredmarketing
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Teaching Nuance to Our Teams
Our team members usually do a good job at their work because they understand the fundamentals of the tasks. However, I find one of the hardest things to teach is nuance. Helping people understand the relationships, the departments, and the challenges that exist takes time to develop. However, this understanding helps our teams move from…
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Operational Strategies for AI in Higher Education
Throughout the summer, I’ve been focusing on how AI should be best used on our campuses. The conversation first looked at existing risks and then also looked at guiding principles to set direction for teams when using AI. I’ve said for some time now that I think 2026 and 2027 will be the years that…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Insights from CASE Summit: Trends in Higher Education Leadership
Last week I spent several days in Seattle for CASE Summit. This is always one of my favorite conferences because it focuses on horizon issues for marketing, alumni, and advancement leaders. The agenda included general sessions, breakout discussions, and lots of one-on-one conversations about the work. Key Takeaways Here are four takeaways that I heard…
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…