Tag: highered
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Key Roles in Common MarComm Models
Earlier this year I talked about the key MarComm roles that exist in our higher education institutions. Typically, the most common MarComm models are centralized, embedded or hybrid. You can read more about each model, along with benefits and drawbacks in this recent post. Today’s post digs deeper into the organizational charts that exist within…
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How CASE Shaped My Career: Lessons and Gratitude
This has been a post that I’ve been dreading to write. It’s a goodbye of sorts, and those are never easy. The CASE District IV Conference this year is my public goodbye as chair of our district. I spent two years in that role, and two years as the chair-elect. I’ve spent nearly 20 years…
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Strategies for Balancing Thought Leadership
I started working on my thought leadership about four years ago. Since that began, one of the most regular questions I’m asked is, how do I manage competing demands or how do I find the time to do multiple things. When I first got this question, I would smile and give a deflection answer like…
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Unexpected AI Insights for Leaders
As a MarComm leader, I’ve been encouraging my team to use AI in our work regularly. To that end, we have a team ChatGPT account that helps us work more intentionally. Additionally, every team member has an AI goal this year to help us bake that into the work and increase comfort with using the…
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From Cardigans to Confidence: How My Style Evolved with My Personal Growth
I spent last night switching my closet from fall to spring. There were clothes everywhere, and somewhere during the messy middle the idea for this blog post came about. I was switching my clothes out because spring conference season is here. For females (or at least me), there’s always pressure to have a great outfit…