And Carrie On

I’ve spent my higher education career leading marketing and advancement efforts that energize campuses and elevate their brands. My work has reversed enrollment declines, fueled record-setting campaigns, and expanded opportunities for students.

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Educational Background

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Arkansas Tech University

I am proud of the work I accomplished at Arkansas Tech University, particularly because it was my first time leading a team of creatives. Together, we took on major institutional challenges, elevated the university’s visibility, and built a stronger foundation for future growth.

• Directed an institutional rebrand: Guided a comprehensive rebrand that unified messaging and elevated Arkansas Tech’s profile.
• Strengthened recruitment partnerships: Built strong collaboration between admissions and enrollment, contributing to significant freshman class growth.
• Standardized enrollment communications: Revised all undergraduate and graduate enrollment materials to ensure clarity, consistency, and alignment with the brand.
• Led a record-setting campaign: Helped launch the Together, We Can Campaign, which exceeded its fundraising goal and advanced institutional priorities.
• Managed crisis communications: Oversaw public relations efforts for the university’s safe and successful return to campus after the COVID-19 pandemic.

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University of Arkansas at Little Rock

I am incredibly proud of the work I’ve led at UA Little Rock. When I arrived in 2022, the team was hungry to take on big challenges and ready to transform the university’s trajectory. By working together, we’ve achieved some truly remarkable results:

• Reversing enrollment decline: I helped halt a 13-year downward trend, strengthening the foundation of our university. The following year, we celebrated our best enrollment in 15 years.
• Institutionalizing a marketing budget: I secured long-term, consistent resources to support marketing at UA Little Rock, ensuring we can build momentum year after year and maximize the impact of our efforts.
• National visibility: By leveraging a once-in-a-generation eclipse, I helped secure more than 3.5 billion media impressions, raising the university’s profile as a center for discovery.
• Strategic initiatives: I led the media announcement for both the $250 million Centennial Campaign and the Trojan Guarantee program. Both efforts received statewide attention. 
• A modern digital presence: I led the launch of a new website, UA Little Rock’s first major update in over 10 years, making the university more visible, accessible, and engaging than ever.

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Council for Advancement & Support of Education (CASE)

CASE has been part of my professional journey from the very beginning, and it has shaped me as much as I’ve helped shape it. I am proud of the leadership roles I’ve been trusted to take on because they have given me the chance to build stronger connections across our profession, test bold new ideas, and share what I’ve learned with colleagues across the world.

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District Leadership

As Chair of CASE District IV, I have worked to energize and expand opportunities for members. This past year, those efforts resulted in doubling engagement across the district, with more professionals participating in CASE programming, accessing resources, and connecting with peers than ever before. Earlier, in 2020, I chaired the CASE District IV Conference, helping bring advancement professionals together at a critical moment to learn from and inspire one another.

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National Leadership

At the national level, I have had the privilege of serving on the District Chairs Council, where I helped lead the development of a new engagement model. Along with other chairs, I shared the impact of the model with the CASE Board of Trustees, and it has since been implemented across all districts to strengthen member connection and value. I also serve as Chair of the CASE Marketing and Branding Faculty, guiding conversations that advance best practices across the profession, and as a member of the CASE Academy, where I mentor leaders and share knowledge with colleagues worldwide.