Thought leadership isn’t just writing for me. It’s a way to spark change in higher education. As a former doctoral student and current higher ed professional, I’ve tackled big questions facing the field, from the enrollment cliff and its impact on MarComm leaders to the challenges reshaping how institutions connect with students. Every piece I write is about helping leaders do better.
Recent Publications
I’ve had the opportunity to publish across industry journals, blogs, and magazines—sharing strategies, stories, and lessons to help higher ed professionals navigate today’s challenges with confidence.
2025
- The Mission-Critical Middle: Practical lessons and advice from mid-level managers, CASE Currents
- Eclipsing expectations: Strategies for marketing and communications leaders to leverage national events, Journal of Education Advancement & Marketing
- Cross Functional Marcomm Teams Drive Strategic Success, InsideHigherEd – Call to Action
- Seven Strategies to Build Collaboration Between Marcomm and Admissions, InsideHigherEd – Call to Action
2024
- Gaining Visibility by Promoting MarComm Successes, InsideHigherEd – Call to Action
- Regional public universities chief marketing officers perceptions of best practices to address the enrollment cliff, Journal of Education Advancement & Marketing
- Solar Power: How a Media Plan Eclipsed Expectations, PRSA’s Strategies & Tactics
- Mentoring Matters, CASE Currents
- 4 Leadership Lessons Learned from a Weekly Manicure, Volt
2023
- Strategies for Helping Grow the Next Generation of CMOs, InsideHigherEd – Call to Action
- What Emerging Leaders Need to Know as They Prepare to be a CMO, InsideHigherEd – Call to Action
- It starts with a question: Use cases for working with AI, Evollution
- Pink Power: 5 “Barbie” Lessons for Higher Ed Marketers, Volt
- Understanding the Shift in Higher Ed Marketing to Drive Success, Evolution
- How Marketing Can Help Ahead of the Enrollment Cliff, InsideHigherEd – Call to Action
2022
- Why Marketing is Crucial to Student Retention, SimpsonScarborough
- University Chief Marketing Officers’ Perceptions of Marketing Strategies to Address the Predicted Enrollment Cliff of 2025-2037, Texas Tech University
- Why to consider presenting, The Journal of Higher Education Web Professionals
2021
2020
Let’s collaborate
I love to write. whether it’s academic work or thought pieces on the big topics shaping higher ed. If you’re looking for a co-author or collaborator, let’s connect and explore how we can create something impactful together.