Category: leadership
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How CASE Shaped My Career: Lessons and Gratitude
This has been a post that I’ve been dreading to write. It’s a goodbye of sorts, and those are never easy. The CASE District IV Conference this year is my public goodbye as chair of our district. I spent two years in that role, and two years as the chair-elect. I’ve spent nearly 20 years…
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How APR Certification Transformed My PR Skills
April is designated APR Month by the Public Relations Society of America. In the fall of 2024, I decided to pursue my APR after thinking about it for several years. I am so glad I went through the process because the learnings have helped me in the communication side of my role. For me, this…
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Managing the Pressure
This post is a little vulnerable, but I think it’s important to be honest. The work of MarComm leaders is a constant balancing act. There is so much strategic work that we should be focused on, but we are often the people involved in the crisis and last-minute needs that can distract us. The tension…
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7 Effective Strategies to Advocate for Yourself at Work
Asking to be considered for a job or a promotion is one of the hardest things to do as a professional. It’s putting yourself out there in a way that is hard to step back from. I liken it to sharing with a friend you think there’s an opportunity for a relationship (married that friend).…
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Essential Reads: Books You Can’t Miss This Year
One of my favorite posts each year is putting together a list of books to read in the upcoming year. After finishing my doctorate (and being told what to read for four years), I was burned out on reading for some time. However, I teach that our industry is always changing, so it is important…