Category: leadership
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Insights from CASE Summit: Trends in Higher Education Leadership
Last week I spent several days in Seattle for CASE Summit. This is always one of my favorite conferences because it focuses on horizon issues for marketing, alumni, and advancement leaders. The agenda included general sessions, breakout discussions, and lots of one-on-one conversations about the work. Key Takeaways Here are four takeaways that I heard…
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…
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Am I Doing Enough?
I’m going to be a little vulnerable on this one today, but I try hard to be authentic in the blog, so this felt like the right move. It’s easy to fall into the trap of — Am I doing enough? One of the things I don’t like about social media (and I’ve been guilty…
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Four AI Metrics to Consider
AI has been on my brain lately. It was a topic of conversation at a PRSA event earlier this month with media partners. My team discusses our individual use cases in staff meetings every week. We all have AI goals. Simply put, it’s become part of the regular conversation each week. Much of the broad…
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Leadership Lessons from Women in My Life
My mother and grandmother told me that I could be anything I wanted to be. I heard this my entire life. I vividly remember the first time I ever realized that path wasn’t always easy. The church we went to at the time didn’t allow women to be ministers, and I remember telling my mom…