Category: communication
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How CASE Shaped My Career: Lessons and Gratitude
This has been a post that I’ve been dreading to write. It’s a goodbye of sorts, and those are never easy. The CASE District IV Conference this year is my public goodbye as chair of our district. I spent two years in that role, and two years as the chair-elect. I’ve spent nearly 20 years…
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How APR Certification Transformed My PR Skills
April is designated APR Month by the Public Relations Society of America. In the fall of 2024, I decided to pursue my APR after thinking about it for several years. I am so glad I went through the process because the learnings have helped me in the communication side of my role. For me, this…
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Top MarComm Organizational Models Explained -Part 1
I’ve been in the process of restructuring within the MarComm team I lead. To do that work, I’ve looked at national best practices and also visited with multiple friends about how their MarComm teams are organized. It’s wild how many different organizational charts I’ve looked at over the last few months. At some point, as…