Tag: leadership
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What a Year of Hiring Taught Me About Interviewing
Over the last year, I’ve hired five members of a MarComm team in a variety of roles from entry level to senior leaders. I’ve looked at lots of resumes and talked to dozens of potential candidates in person and on Zoom throughout the process. Some were phenomenal. Some didn’t fit our organization, and some were…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Insights from CASE Summit: Trends in Higher Education Leadership
Last week I spent several days in Seattle for CASE Summit. This is always one of my favorite conferences because it focuses on horizon issues for marketing, alumni, and advancement leaders. The agenda included general sessions, breakout discussions, and lots of one-on-one conversations about the work. Key Takeaways Here are four takeaways that I heard…
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Five Guiding Principles for AI
Over the last few months, I’ve been thinking about how AI should be used on our campuses. There’s no question the tools exist and are becoming mainstream. Earlier this summer, I talked about some of the risks that existed for teams when using AI. Despite these, I think it’s important for marketing and comms leaders…
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Am I Doing Enough?
I’m going to be a little vulnerable on this one today, but I try hard to be authentic in the blog, so this felt like the right move. It’s easy to fall into the trap of — Am I doing enough? One of the things I don’t like about social media (and I’ve been guilty…