Tag: marketing
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MarComm’s Role in the Student Experience
Experience matters when prospective students engage with our institutions. It’s why they say things like “it felt like home” or the “vibes were right.” That said, when interacting with thousands of students every semester, it can be hard to make the experience meaningful for each person. While this can be challenging, it’s important for MarComm…
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What Enrollment Management Taught Me About MarComm
Enrollment management work matters for our institutions. Without these professionals visiting our high schools, processing applications, and explaining financial assistance, our students would struggle to understand the college admission process. Throughout my career, I’ve served in multiple offices including several years in the Division of Enrollment Management. MarComm Across the Org Chart During my almost…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Celebrating Milestone Anniversaries in Higher Education
If you spend your career in higher education, one of the things you’ll likely have a chance to help celebrate a milestone anniversary. Anniversaries are a lot of work to plan and execute. However, I find they’re some of the most rewarding projects because they allow you to celebrate the role an institution plays in…
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Key Roles in Common MarComm Models
Earlier this year I talked about the key MarComm roles that exist in our higher education institutions. Typically, the most common MarComm models are centralized, embedded or hybrid. You can read more about each model, along with benefits and drawbacks in this recent post. Today’s post digs deeper into the organizational charts that exist within…