Category: Career Development
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What Enrollment Management Taught Me About MarComm
Enrollment management work matters for our institutions. Without these professionals visiting our high schools, processing applications, and explaining financial assistance, our students would struggle to understand the college admission process. Throughout my career, I’ve served in multiple offices including several years in the Division of Enrollment Management. MarComm Across the Org Chart During my almost…
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What I Learned Leading a Team Through Change
As I mentioned in a previous blog post, I hired five people this year for a variety of MarComm roles. This was part of an office reorganization that also changed several reporting lines. Before the reorganization, I had too many direct reports, and this helped address that. However, it was scary. Scary for me. Would…
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What a Year of Hiring Taught Me About Interviewing
Over the last year, I’ve hired five members of a MarComm team in a variety of roles from entry level to senior leaders. I’ve looked at lots of resumes and talked to dozens of potential candidates in person and on Zoom throughout the process. Some were phenomenal. Some didn’t fit our organization, and some were…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…