Category: Career Development
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What a Year of Hiring Taught Me About Interviewing
Over the last year, I’ve hired five members of a MarComm team in a variety of roles from entry level to senior leaders. I’ve looked at lots of resumes and talked to dozens of potential candidates in person and on Zoom throughout the process. Some were phenomenal. Some didn’t fit our organization, and some were…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…
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CASE Marketing and Branding Takeaways
Last week, I had the privilege of chairing the CASE Annual Conference on Marketing and Branding. I began serving as faculty at this conference three years ago and have loved every moment of it. Helping the next generation of MarComm leaders prepare and advance has always been close to my heart, and this conference does…
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Am I Doing Enough?
I’m going to be a little vulnerable on this one today, but I try hard to be authentic in the blog, so this felt like the right move. It’s easy to fall into the trap of — Am I doing enough? One of the things I don’t like about social media (and I’ve been guilty…