Category: Career Development
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CASE Marketing and Branding Takeaways
Last week, I had the privilege of chairing the CASE Annual Conference on Marketing and Branding. I began serving as faculty at this conference three years ago and have loved every moment of it. Helping the next generation of MarComm leaders prepare and advance has always been close to my heart, and this conference does…
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Am I Doing Enough?
I’m going to be a little vulnerable on this one today, but I try hard to be authentic in the blog, so this felt like the right move. It’s easy to fall into the trap of — Am I doing enough? One of the things I don’t like about social media (and I’ve been guilty…
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Leadership Lessons from Women in My Life
My mother and grandmother told me that I could be anything I wanted to be. I heard this my entire life. I vividly remember the first time I ever realized that path wasn’t always easy. The church we went to at the time didn’t allow women to be ministers, and I remember telling my mom…
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Using Norms to Create Culture
One of the most impactful strategies for building camaraderie among a team or establishing trust within teams is by creating shared norms. I’d never done this until a leadership course cohort nearly a decade ago, and I immediately saw the value. Since then, I’ve used the norms process for numerous teams, sub-teams, and retreats. Norms:…
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How APR Certification Transformed My PR Skills
April is designated APR Month by the Public Relations Society of America. In the fall of 2024, I decided to pursue my APR after thinking about it for several years. I am so glad I went through the process because the learnings have helped me in the communication side of my role. For me, this…