Category: higher-education
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What a Year of Hiring Taught Me About Interviewing
Over the last year, I’ve hired five members of a MarComm team in a variety of roles from entry level to senior leaders. I’ve looked at lots of resumes and talked to dozens of potential candidates in person and on Zoom throughout the process. Some were phenomenal. Some didn’t fit our organization, and some were…
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Operational Strategies for AI in Higher Education
Throughout the summer, I’ve been focusing on how AI should be best used on our campuses. The conversation first looked at existing risks and then also looked at guiding principles to set direction for teams when using AI. I’ve said for some time now that I think 2026 and 2027 will be the years that…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Celebrating Milestone Anniversaries in Higher Education
If you spend your career in higher education, one of the things you’ll likely have a chance to help celebrate a milestone anniversary. Anniversaries are a lot of work to plan and execute. However, I find they’re some of the most rewarding projects because they allow you to celebrate the role an institution plays in…
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Insights from CASE Summit: Trends in Higher Education Leadership
Last week I spent several days in Seattle for CASE Summit. This is always one of my favorite conferences because it focuses on horizon issues for marketing, alumni, and advancement leaders. The agenda included general sessions, breakout discussions, and lots of one-on-one conversations about the work. Key Takeaways Here are four takeaways that I heard…