Category: Uncategorized
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Let’s Get Personal
Personalization matters. Ask just about any marketer about something they need to be doing more of in their work, and they’ll likely tell you personalization. In my dissertation on how marketing might be used to mitigate the enrollment cliff, one of the key findings was embracing personalization. We are having to use every tool available…
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Take A Break
Cue the Hamilton songs….. Take a Break….. Now that students have graduated, the pace of college campuses across the country slows. There is about two weeks between the end of the spring semester and the start of summer where campus is incredibly quiet. It’s a great time to take a break. This year, I’m using…
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Stop. Collaborate and Listen.
As marketing professionals, our role is pretty unique. One minute we could work with a campus history office on an event, the next with nursing on a press moment, followed by working with admission on enrollment funnels. There aren’t many other offices who work with such a wide variety of university partners. However, working with…
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Creating a Self-Care Culture
Burnout. It’s a real thing. As we head into the final rush to commencement, you and your team are probably feeling it some. Dozens of awards events, end of the year activities, and lots of social media content. While this is just one busy season — the reality is our marketing and communications teams take…
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CASE IV Conference Highlights
My very first professional conference ever was attending the CASE IV Conference at the Skirvin Hilton Hotel in Oklahoma City. It was my first experience with CASE and with a group of people who would become friends, employers, colleagues, and mentors. This year’s conference was in the beautiful city of San Antonio, and it was…
And Carrie On 