Category: Uncategorized
-
Day 1: AMA Key Takeaways
The first day of AMA delivered in the pre-conference sessions and networking. More than 1600 attendees traveled to National Harbor for the conference. Day one was about the deep-dive moments in the pre-conference conversations, which gave attendees a chance to explore specific topics in greater depth before the main program began. Four Key Takeaways Here…
-
Lessons from Taylor Swift for Higher Education Marketing
Getting stuck for a few hours in an airport this week meant I had time to listen to The Life of a Showgirl. I enjoyed the music. “Opalite” and “The Life of a Showgirl” are my favorite tracks (if you’re wondering). However, what I really enjoyed more was the moment Taylor and her team created.…
-
The Lasting Impact of Higher Education on My Career
I’ve been spending some time thinking about how higher education prepared me for my career. Of course, there are some key skills I gained from the experience, which I discussed this summer in a prior blog. However, I’m trying to think more deeply about the real impact of my degree. But first, let me explain:…
-
Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…