Category: Uncategorized
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New Budget = Conference Season
With the fiscal year ending soon, it marks the start of a new conference season. This conference season offers the opportunity to (hopefully) have more in-person conferences than previous years. Value of Conferences I have always been a firm believer in the value of professional development. Marketing changes. And it changes quickly. Professional development offers…
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A Season of Collaboration
It is officially May, and for many in higher education admissions and marketing, that’s the start of the busy season. Yielding one class, prepping for the next, developing marketing campaigns, and placing billboards – it means a hectic summer to ensure the best results for minimizing summer melt and laying the groundwork for the next…
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New Week: New Job
After 14 years at a university, I found myself with the perfect opportunity and excitedly joined a team in a new role at a new university. Week one is in the books. This is a reflection of my thoughts leading up to the first week and some tips to help others who may be navigating…
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What’s the Role of The Marketing Office?
As part of my dissertation research, I wanted to understand what Chief Marketing Officers perceived as the role of their offices. So I did some homework… Starting with the University Mission and Vision Chances are, it officially sounds something like this: To protect and advance the reputation of UF, and to enrich the value and…
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I Defended My Dissertation
The Overview Four years. I spent four years taking courses for my doctoral program, writing a proposal, defending my proposal, conducting research, writing my dissertation, and defending my dissertation. It ended in success — I finished and had no major edits. What I Gained The process was stressful and tough. No doubt there, but I…