Category: Uncategorized
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Stretch Your Budget: Free Tools
So many marketers in higher education are celebrating today. It’s July, and that means it’s a new budget year (at least for those on a fiscal year and not a calendar year). Cue the celebrations! Budgets in higher education are tight. Very tight. And with more expected of marketing teams, additional budget dollars have not…
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Data – Where to Begin
Chances are, if you’ve been in the higher education marketing and communications world for some time, you’ve heard how important data is. And how we should be using it to make decisions and to inform the work we do. As someone who came into this field in an unconventional manner, I heard the same. But…
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Work From Home: A How To
Work from home. Chances are you wouldn’t have to look hard to find someone you know who wants to work from home, is working from home, or used to work from home. After COVID-19 92% of people surveyed expect to work from home at least 1 day per week and 80% expected to work at least 3 days from…
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Professionalization of the Field
In doing my dissertation, I looked at marketing and the enrollment cliff, one of the items I found is the professionalization of the marketing field. A quick search for the definition, and I found the perfect explanation… The action or process of giving an occupation, activity, or group professional qualities, typically by increasing training or…
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Change And Leading Through It
Change. It’s scary. It’s tough. It panics some. It excites others. Regardless of your personal preferences about change, it is something as a leader you’ll have to face, lead and manage. Change – to give a different position, course, or direction to… Merriam Webster Why Change Matters for Marketers As I’ve noted before, higher education…