Category: Uncategorized
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D is for Data
Over the past few years — I’ve heard the importance of data-driven decisions. However, I always found myself wondering what data? And what decisions? In 2019, I did a presentation at the CASE IV Conference featuring this very topic. I talked about ways that universities could use data to make better decisions. A Theme Emerges…
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Conferences Are Back
I am sitting in my hotel room writing this post and am excited this academic year is the first where higher education teams have a full plate of in-person conferences in several years. As an introvert (who poses as an extrovert), it is hard to own the fact that I am excited about the return…
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Settling In & Staying Sane
I find myself with many friends and colleagues taking new roles. Myself included. This post is for all of you. Chances are you feel excited, challenged, overwhelmed, and behind when thinking about your new role. There is so much you want to do and to tackle. You’re not alone. That feeling is completely common. I…
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Giving Creatives a Break
Last week mom and I took a long weekend to Chicago. We watched baseball, toured houses, shopped, and went on tours. It was wonderful! And it was needed. Why Breaks Matter Creatives, more than any other group, need time to take a break. The task of coming up with something brand new — concept, logo,…
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Marketing & Retention Go Together
I’ll be honest — up until I started researching for my dissertation on the enrollment cliff, I took the old school approach. “Marketing got ’em. Now, it’s someone else’s job to keep ’em.” I was wrong in my approach. I repeat. I was wrong in my approach. Why Retention Matters The bottom line: We don’t…