Category: Uncategorized
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Time Flies After Your Dissertation
That photo was taken just over 6 months ago. It was a few minutes after I successfully defended my dissertation. It was a thrill of emotions but also a little bit of an anticlimactic moment of being done. After the defense people told me the feelings I would feel would be all over the map.…
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A New Academic Year Begins
Chances are if you take a scroll through just about any social media platform, you’ll see photos of students moving into residence halls, moms helping with decorations and dads carrying lots and lots of boxes. A new year of college is here. Working Ahead As students are coming on to your campus and getting ready…
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Leading from Your Lane
Like so many, I saw the report from Inside HigherEd that nearly half of higher education employees plan to leave in the next year. And like so many of you — I found that I immediately felt multiple feelings: Shock – Is it really going to be that high? Fear – How are we going…
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Support of Marketing from the Top
Marketing is what I do. It’s what I love. And this topic is one that is, for me, deeply personal. The value of marketing being supported from the top. I’ve seen both sides — when a leader doesn’t support marketing and when they do. It creates a different culture and a different campus expectation and…
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Power of Personalization
Living in an Amazon world, people value customized and personalized experiences. They want to feel as though they matter and content is crafted just for them. Getting to speak with Evolllution earlier this month about personalization got me thinking that it might be good to share a little bit about personalization and its importance in…