Category: Uncategorized
-
Four Challenges Universities Face
In my dissertation, I looked at how marketing might be utilized to mitigate the enrollment cliff. I wanted to understand how marketing officers thought they might help solve this enrollment challenge. The marketing officers I spoke with had lots to say about the role of marketing offices, best practices that should be considered, and ways…
-
Leadership Reads for a New Year
It’s no secret, when you’re in the midst of doctoral work (courses or dissertation), the idea of reading anything that doesn’t relate to the doctoral journey is out of the question. There just isn’t time. I finished my doctorate about 10 months ago now and took a new job 2 months after that. So, I…
-
Taking My Own Advice: Setting Goals
Like so many people, the end of one year and the beginning of the next is a time of reflection. Chances are, we are all setting goals for the new year, both personally and professionally. I found myself wandering through a bookstore earlier this week looking for a journal to write my goals in. I…
-
Reflecting on ChatGPT
Two weeks ago, I had never heard about ChatGPT, and then it started appearing in my newsfeed. People were talking about it quite a bit. It’s less than a month old, and it is still really new. But make no mistake, its impact is going to be significant. I have spent the last week digesting…
-
Finding Time to Rest
The holiday season is always hectic. Holiday meals with friends. Multiple holiday parties with different groups. Baked goods. Gift exchanges. And the work still needs to get done. Simply put, the holidays are stressful. Our people are worn out. They need rest. In reading lots of articles about higher ed professional looking to leave the…