Category: Uncategorized
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When Tragedy Strikes
The last few days have been challenging. My community was hit by an EF-3 tornado on Friday, March 31. It happened toward the end of the workday, so I was heavily involved in helping get alerts out, making sure students and faculty knew about support resources, and trying to ensure my staff were safe. As…
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Reframing Servant Leadership
Let me begin with this: I believe in servant leadership. I think as leaders it’s important that we serve others, advocate for our team, and lead with trust. Servant leadership is a leadership philosophy in which the goal of the leader is to serve. My Feedback As a leader, much of the way I work…
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Five Tips for New Leaders
We all have to start somewhere as leaders. That first time that you’re formally tasked with leading a team, and there is a decision to be made…. Then, every head in the room turns to look at you for your insights. It’s up to you to make a call. Defend a decision. Or manage a…
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Three A’s for Higher Ed Marketing
Higher education marketers have a lot of demands placed on them. Branding, enrollment support, content, advertising, social media, and much more. This, unfortunately, means that mean times marketing teams must make tough choices about who and what they support. Simply put, there aren’t enough resources to support the needs of everyone. From my experience, when…
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Differentiation Matters for Colleges
In doing my dissertation research on how marketing teams might help mitigate the enrollment cliff, a common theme that kept occurring is the importance of differentiation. Differentiation involves crafting unique products and services to attract and retain customers. Companies that use marketing differentiation can differentiate between their offerings and the offerings of competitors in several…