Category: Uncategorized
-
Playing More with AI
Earlier this summer I attended Hashtag HigherEd (It was a great day of high-level conversations!). During the event Bart Caylor, presented on some ways he’s using ChatGPT and AI. He challenged the audience to spend some time playing around with AI. I accepted that challenge and have spent the past month spending intentional time with…
-
A New Budget Year is Here
Happy July, yall! For many universities on a fiscal year, July means a new budget and the chance to purchase new items. As more and more is asked of our teams, budget resources continue to be stretched really thin. This holds especially true if you’re working at a community college or regional public university. Last…
-
Five Lessons from a New CMO
I’ve been in the CMO role now at my institution for about a year and a 3 months. Like any new position it’s been filled with great wins and a few misses. However, overall, I could not be happier with this season of life. If you’re thinking about making the move to a more advanced…
-
Client or Strategic Partner
Marketing changes right? Absolutely. This is one I’ve seen change in the last couple of years. It’s the difference of being a partner with our campus or serving our clients. A Little History When I first began my career, everyone was talking about the agency model. Higher education marketing offices were on the cutting edge…
-
Let’s Get Personal
Personalization matters. Ask just about any marketer about something they need to be doing more of in their work, and they’ll likely tell you personalization. In my dissertation on how marketing might be used to mitigate the enrollment cliff, one of the key findings was embracing personalization. We are having to use every tool available…