Category: Uncategorized
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Summer Reflections
As the official close of summer draws near, I’ve found myself reflecting a busy, productive and also relaxing summer. While I enjoyed several trips, the summer was also a time of production. I had the opportunity to: While busy, it was also a good balance of strategic and relaxing time. Here are a few reflections…
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Stop. Start. Continue.
The only way that we get better is assessment. As the world of marketing is always changing, we never arrive. We can always do something more efficiently, with more impact, with better collaboration, or with better outcomes. To get at how to continuously improve, it’s important to assess projects and find ways to make them…
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Marketing Can Be a Change Agent
In my dissertation research from Texas Tech University on how marketing can be utilized to help mitigate the enrollment cliff for regional public universities, a key finding was the idea that marketers (in many cases) are and have the potential to be change agents for the university. First, let’s unpack a common working definition of…
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Working with Your Agency: Strategies for Success
Many marketing and communications leaders partner with agencies for a variety of reasons. Brand campaign development, advertising placement, research and strategy support, creative support, media relations assistance just to name a few. While many of us use agencies to help support our work – sometimes the process is a little bumpy. Having worked with numerous…
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CASE Summit Takeaways
I had the opportunity to attend CASE Summit this year in New York. The conference brings together senior leaders in the advancement field for several days of learning, engaging, and sharing. After returning home, I had a few takeaways that I wanted to share that will help me in the coming year. In sharing ideas…