Category: Uncategorized
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The Power of Lunch and Learns
One of my beliefs as a marketing leader is that people inherently believe marketing is a good thing. They want to partner with marketing to do good work. However, we as marketing professionals don’t always make that process easy for people. It comes from being busy, resource-stretched, and trying to balance both the strategic and…
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Leading Teams Who Work at Home
I saw a recent article that fewer than 26% of American households still have a person working from home. According to the report, more and more companies are requiring people to come back to the office on either a part or full-time basis. Working from Home I have managed members of the team who work…
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Leadership Support of Marketing
One of the findings in my dissertation is there is value in having executive leaders support the work of marketing efforts. Several participants shared about this, and the conversation certainly centered around the investment in resources for marketing to secure advertising, sponsorships, software, and personnel. While money is certainly a part of the conversation, I…
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Conference Tips for the Introverts
Higher education fall conference season is kicking off with another wave of conferences. With people heading all over the country for different conferences, I figured this might be a moment to share a few strategies for networking. While I function as an extrovert in my daily work, I am an introvert. Networking receptions, making small…
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A Little More With AI
As I shared last week, I decided to experiment with ChatGPT to see how the tool was iteratively learning my needs and my work life. After completing that experiment with an internal focus group, it was clear the group was still interested and not ready to finish the conversation after three prompts. Instead, the group…