Category: Uncategorized
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What Matters in a Job? My Non-Negotiables
One of my favorite parts about higher education marketing is the community. Acquaintances become friends and sometimes even family. We learn from one another, have a place to get honest feedback, and can get advice. Because our work at the leadership level can be lonely, this aspect of our work is meaningful and important. This…
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Essential Data for Higher Ed Marketing – Part 1
Data-driven decisions has been a phrase I’ve heard over and over again in higher education marketing. Coming from a previous communications shop and background, I struggled with what data I should be using to help inform what decisions. I also feel like sometimes there’s so much data that we become paralyzed by it and are…
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Effective Recruitment and Retention Techniques
I had the opportunity to travel this week to Dallas for the CASE IV Senior Leader experience. The topic was an in-depth conversation about talent management and discussed ways we could better recruit and retain talent in our shops. As a recent senior leader, I was a little nervous the conversation might be too advanced…