Category: Uncategorized
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How to Create Norms for Successful Teams
One of my favorite strategies to help bring new people together is setting norms. It’s one of the most underrated activities but has a big return on investment. Norm – a principle of right action binding upon the members of a group and serving to guide, control, or regulate proper and acceptable behavior. Merriam Webster…
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Strategies for Improving Campus Experience
Experience matters. When students are weighing multiple admissions decisions, their experience with your institution plays a key part in the decision. If the experience every time they interact with you is terrible, it can quickly erode some of the best wins. The impact experience has is why some universities are adding a Chief Experience Officer…
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AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
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Insights from CASE IV Conference 2025
Earlier this month, I had the opportunity to take part in the annual CASE IV Conference in Dallas. The conference was my first professional development conference, so it will always hold a special place in my heart. The organization – and the district – saw potential in me long before I ever did. They welcomed…
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Lessons from Disney World for Higher Education
Over Spring Break, my husband and I went to Disney World for a few days. For both of us, it was the first time we’d been since we were kids. We knew that Disney in the 1990s would look very different from Disney in 2025. As such, we went into it with open minds. However,…