Category: highered
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Teaching Nuance to Our Teams
Our team members usually do a good job at their work because they understand the fundamentals of the tasks. However, I find one of the hardest things to teach is nuance. Helping people understand the relationships, the departments, and the challenges that exist takes time to develop. However, this understanding helps our teams move from…
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MarComm’s Role in the Student Experience
Experience matters when prospective students engage with our institutions. It’s why they say things like “it felt like home” or the “vibes were right.” That said, when interacting with thousands of students every semester, it can be hard to make the experience meaningful for each person. While this can be challenging, it’s important for MarComm…
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What Enrollment Management Taught Me About MarComm
Enrollment management work matters for our institutions. Without these professionals visiting our high schools, processing applications, and explaining financial assistance, our students would struggle to understand the college admission process. Throughout my career, I’ve served in multiple offices including several years in the Division of Enrollment Management. MarComm Across the Org Chart During my almost…
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Can AI Do It? Should AI Do It? A Framework for Making AI Decisions
AI can do a lot of work to support our MarComm teams. However, just because AI can do a specific task, doesn’t automatically mean that’s the best idea. AI should be used intentionally in ways that align with institutional guiding principles, operational strategies and while mitigating risk. Over the last several months, I’ve looked at…
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What a Year of Hiring Taught Me About Interviewing
Over the last year, I’ve hired five members of a MarComm team in a variety of roles from entry level to senior leaders. I’ve looked at lots of resumes and talked to dozens of potential candidates in person and on Zoom throughout the process. Some were phenomenal. Some didn’t fit our organization, and some were…