Category: highered
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Key Roles in Common MarComm Models
Earlier this year I talked about the key MarComm roles that exist in our higher education institutions. Typically, the most common MarComm models are centralized, embedded or hybrid. You can read more about each model, along with benefits and drawbacks in this recent post. Today’s post digs deeper into the organizational charts that exist within…
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How CASE Shaped My Career: Lessons and Gratitude
This has been a post that I’ve been dreading to write. It’s a goodbye of sorts, and those are never easy. The CASE District IV Conference this year is my public goodbye as chair of our district. I spent two years in that role, and two years as the chair-elect. I’ve spent nearly 20 years…
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From Cardigans to Confidence: How My Style Evolved with My Personal Growth
I spent last night switching my closet from fall to spring. There were clothes everywhere, and somewhere during the messy middle the idea for this blog post came about. I was switching my clothes out because spring conference season is here. For females (or at least me), there’s always pressure to have a great outfit…
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Managing the Pressure
This post is a little vulnerable, but I think it’s important to be honest. The work of MarComm leaders is a constant balancing act. There is so much strategic work that we should be focused on, but we are often the people involved in the crisis and last-minute needs that can distract us. The tension…
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Top MarComm Organizational Models Explained -Part 1
I’ve been in the process of restructuring within the MarComm team I lead. To do that work, I’ve looked at national best practices and also visited with multiple friends about how their MarComm teams are organized. It’s wild how many different organizational charts I’ve looked at over the last few months. At some point, as…