Category: technology
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Operational Strategies for AI in Higher Education
Throughout the summer, I’ve been focusing on how AI should be best used on our campuses. The conversation first looked at existing risks and then also looked at guiding principles to set direction for teams when using AI. I’ve said for some time now that I think 2026 and 2027 will be the years that…
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Five Guiding Principles for AI
Over the last few months, I’ve been thinking about how AI should be used on our campuses. There’s no question the tools exist and are becoming mainstream. Earlier this summer, I talked about some of the risks that existed for teams when using AI. Despite these, I think it’s important for marketing and comms leaders…
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Five AI Risks Higher Education Shouldn’t Ignore
I’ve talked a great deal about AI and how it’s being used. I’ve encouraged use among members of the higher education community and my own team. I believe that it is here to stay, and it’s a tool we should embrace in our daily work. I also believe there’s risk in using it. Real risk.…
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Four AI Metrics to Consider
AI has been on my brain lately. It was a topic of conversation at a PRSA event earlier this month with media partners. My team discusses our individual use cases in staff meetings every week. We all have AI goals. Simply put, it’s become part of the regular conversation each week. Much of the broad…
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Strategies for Balancing Thought Leadership
I started working on my thought leadership about four years ago. Since that began, one of the most regular questions I’m asked is, how do I manage competing demands or how do I find the time to do multiple things. When I first got this question, I would smile and give a deflection answer like…