Category: marketing
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Key Roles in Common MarComm Models
Earlier this year I talked about the key MarComm roles that exist in our higher education institutions. Typically, the most common MarComm models are centralized, embedded or hybrid. You can read more about each model, along with benefits and drawbacks in this recent post. Today’s post digs deeper into the organizational charts that exist within…
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Top MarComm Organizational Models Explained -Part 1
I’ve been in the process of restructuring within the MarComm team I lead. To do that work, I’ve looked at national best practices and also visited with multiple friends about how their MarComm teams are organized. It’s wild how many different organizational charts I’ve looked at over the last few months. At some point, as…