Category: marketing
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MarComm’s Role in the Student Experience
Experience matters when prospective students engage with our institutions. It’s why they say things like “it felt like home” or the “vibes were right.” That said, when interacting with thousands of students every semester, it can be hard to make the experience meaningful for each person. While this can be challenging, it’s important for MarComm…
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What Advancement Taught Me About MarComm
Earlier this month, I was having a conversation with Chris. I don’t remember what we were talking about, but somewhere in the conversation, I said that my advancement background makes me a better MarComm leader. He asked me to explain that, and I elaborated on a few of the topics below. His immediate thought: that’s…
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Celebrating Milestone Anniversaries in Higher Education
If you spend your career in higher education, one of the things you’ll likely have a chance to help celebrate a milestone anniversary. Anniversaries are a lot of work to plan and execute. However, I find they’re some of the most rewarding projects because they allow you to celebrate the role an institution plays in…
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Professional Development Without the Price Tag
Budgets are tight for our MarComm teams, and they seemingly get tighter every year. This is challenging because the field continuously changes, and our profession requires life-long learning to stay current on the latest tools and strategies. That tension is why I started creating a post every July at the beginning of a new budget…
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CASE Marketing and Branding Takeaways
Last week, I had the privilege of chairing the CASE Annual Conference on Marketing and Branding. I began serving as faculty at this conference three years ago and have loved every moment of it. Helping the next generation of MarComm leaders prepare and advance has always been close to my heart, and this conference does…