Category: Uncategorized
-
Why I Believe in Higher Education
Higher education is in my DNA. My grandfather dropped out of school in 7th grade to help his family during the Great Depression, a decision that haunted him for the rest of his life. He worked two jobs for years to ensure my dad and uncle would have a chance at college. He knew what…
-
AI Strategies for Marketing Leaders in Higher Education – Part 2
As MarComm leaders, we drive change. Given tight resources, stretched budgets, and increasing expectations, one way I’m leading change is using AI to help enhance our capacity to do more and to work more efficiently. The hardest part of the tool, for me, isn’t the usage itself but taking the time to find creative approaches.…
-
How to Create Norms for Successful Teams
One of my favorite strategies to help bring new people together is setting norms. It’s one of the most underrated activities but has a big return on investment. Norm – a principle of right action binding upon the members of a group and serving to guide, control, or regulate proper and acceptable behavior. Merriam Webster…
-
Strategies for Improving Campus Experience
Experience matters. When students are weighing multiple admissions decisions, their experience with your institution plays a key part in the decision. If the experience every time they interact with you is terrible, it can quickly erode some of the best wins. The impact experience has is why some universities are adding a Chief Experience Officer…
-
AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
And Carrie On 