Category: Uncategorized
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AI Strategies for Marketing Leaders in Higher Education – Part 4
I had the idea a few months ago to come up with 10 creative ways the ordinary higher education user could benefit from AI in advancing their work. Fast forward to today…. it’s four months later, and it’s time for the final part of this series. Giving you all 40 creative ways to use AI…
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Key Takeaways from the CASE Summit for Advancement Leaders
It’s a tough time for our profession and the work of Admissions, Advancement, and Marketing in higher education. Knowing this, I was particularly curious how the planning team for the CASE Summit would approach the conference. The answer: head-on. The opening session addressed the challenges, and the tough conversations just kept coming. While it made…
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Maximize Your MarComm Budget with Free Tools
As a MarComm leader, my budget feels tighter every year. The needs often far outweigh the resources available. That’s why this is one of my favorite blogs. Its reminds me there are so many great tools and offerings to help our teams stretch our limited resources! One Disclaimer: This list is meant to be shared…
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AI Strategies for Marketing Leaders in Higher Education – Part 3
It’s already time for the third post on ways higher education leaders can use AI to help advance the work. Over the past month, I’ve had a couple of opportunities to talk about how I’m using AI. Those conversations have reinforced for me the importance that as leaders we need to create a culture that…
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CASE Marketing and Branding Takeaways
I had a phenomenal few days at the CASE Annual Conference on Marketing and Branding in Los Angeles. In my closing remarks as the co-chair, I reminded participants to be sure to share their takeaways. Having attended several professional development conferences in the past, I’ve found that as my inbox loads, my creativity and enthusiasm…
And Carrie On 