Category: Uncategorized
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Lessons from Taylor Swift for Higher Education Marketing
Getting stuck for a few hours in an airport this week meant I had time to listen to The Life of a Showgirl. I enjoyed the music. “Opalite” and “The Life of a Showgirl” are my favorite tracks (if you’re wondering). However, what I really enjoyed more was the moment Taylor and her team created.…
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The Lasting Impact of Higher Education on My Career
I’ve been spending some time thinking about how higher education prepared me for my career. Of course, there are some key skills I gained from the experience, which I discussed this summer in a prior blog. However, I’m trying to think more deeply about the real impact of my degree. But first, let me explain:…
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Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…
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Key Strategies to Help Advance Your Career
My father-in-law suggested this blog post several weeks ago. He noted there are so many people who want the opportunity to advance and they aren’t sure how to begin that process. He thought it might be a good idea to put together a few tips of how to start working toward your next big promotion…
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Making the Most of Your Budget
How to build and how to manage a budget are skills that no one teaches you as a marketing leader. The very first time I managed a budget I went over budget by $12,000. I didn’t know what I didn’t know. I survived that moment and vowed to never let it happen again. Carrie Phillips…
And Carrie On 