Tag: management
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Turning 40: Personal Reflections and Life Lessons
I turn 40 this week, August 15 to be exact. For my 40th birthday, I’m going to see Taylor Swift in London on my actual birthday. I’m writing this in the lounge waiting to board the international leg of the flight. I saw this article in Elle leading up to Taylor’s 30th birthday several months…
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Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
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A Strategy for Effective Change Management
Changing things is hard– people, processes, situations. It doesn’t matter: it’s all hard! As a MarComm leader, our job is to sometimes be the change agent If a process is broken or something isn’t achieving the results it needs. Our job is to figure out the change that is needed and bring the people together…
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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Keeping the Balance
It’s crunch time in the higher education world. Students are feeling the sprint toward finals. The end-of-semester event season is in full swing. For marketing and communications leaders, like many on our campus, this is one of the busiest times of the year. For my own team, here are just a few of the events…