Tag: management
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What Matters in a Job? My Non-Negotiables
One of my favorite parts about higher education marketing is the community. Acquaintances become friends and sometimes even family. We learn from one another, have a place to get honest feedback, and can get advice. Because our work at the leadership level can be lonely, this aspect of our work is meaningful and important. This…
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Best Reading List for Marketing and Leadership Growth
Last year I set a goal to spend more time reading. I did just that and remembered exactly why I loved reading as a child. After finishing my doctorate, I was so burned out from books that it took several years before I was able to pick one up. As I think about the upcoming…
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Effective Goal Setting for a Successful New Year
As the year starts to wind down, the final few weeks of work is a great time to start thinking about setting goals for the new year. Dorkily, I love setting goals. They give me purpose, help me define where to focus, and keep me organized. Why Goals Matter Goals are an indicator the organization…
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Key Takeaways AMA Higher Ed Symposium – Day Two
Another great day of learning at the American Marketing Association’s Higher Ed Symposium. Thank you again to the planning committee for putting together such a strong program. Reporting is Important In the work that we do, it’s important as MarComm leaders to report our work in the communications and marketing space. We all think about…
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Key Takeaways from AMA’s Higher Ed Symposium – Day One
It’s once again November, and I am joined by nearly 1800 attendees from across the globe for the American Marketing Association’s annual symposium of higher education. Over the next several days, I’ll share many highlights and key takeaways. Six Key Takeaways Here are six takeaways from day one! Focus Locally As institutions of higher education…