Tag: management
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Key Takeaways AMA Higher Ed Symposium – Day Two
Another great day of learning at the American Marketing Association’s Higher Ed Symposium. Thank you again to the planning committee for putting together such a strong program. Reporting is Important In the work that we do, it’s important as MarComm leaders to report our work in the communications and marketing space. We all think about…
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Key Takeaways from AMA’s Higher Ed Symposium – Day One
It’s once again November, and I am joined by nearly 1800 attendees from across the globe for the American Marketing Association’s annual symposium of higher education. Over the next several days, I’ll share many highlights and key takeaways. Six Key Takeaways Here are six takeaways from day one! Focus Locally As institutions of higher education…
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Top Leadership Mistakes New Leaders Make
I’ve been doing a bit of reflecting on my own leadership journey and the mistakes that I’ve made along the way. In the process, I’ve also visited with several leaders and realized that many rising leaders were victim to the same kind of miscues, likely because of inexperience, fear, or imposter syndrome. I’ve previously written…
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How to Reduce Workload When Adding New Tasks
Not too long ago, our team finished its strategic plan to align with the university strategic plan. As we finished the process, I found myself incredibly excited about all the new things our team was taking on in support of our mission. Several of these are really going to be game changing for our work.…
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Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…