Tag: management
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Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…
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Celebrating 100 Posts: A Thought Leadership Reflection
I started this blog 100 posts ago as a way to reclaim my identity after taking a new job and also finishing my doctorate. It was a piece of advice from Liz Gross and others that I needed to keep writing. I never set out with a content strategy, desired outcomes, or anything more than…
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Turning 40: Personal Reflections and Life Lessons
I turn 40 this week, August 15 to be exact. For my 40th birthday, I’m going to see Taylor Swift in London on my actual birthday. I’m writing this in the lounge waiting to board the international leg of the flight. I saw this article in Elle leading up to Taylor’s 30th birthday several months…
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Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
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A Strategy for Effective Change Management
Changing things is hard– people, processes, situations. It doesn’t matter: it’s all hard! As a MarComm leader, our job is to sometimes be the change agent If a process is broken or something isn’t achieving the results it needs. Our job is to figure out the change that is needed and bring the people together…
And Carrie On 