Tag: higheredmarketing
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Essential Reads: Books You Can’t Miss This Year
One of my favorite posts each year is putting together a list of books to read in the upcoming year. After finishing my doctorate (and being told what to read for four years), I was burned out on reading for some time. However, I teach that our industry is always changing, so it is important…
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Top Posts of 2025
Happy New Year! It’s hard to believe it’s another year of andcarrieon.com. As I was reflecting, I’m approaching four years of sharing insights on this blog. While I have several exciting things in the works for 2026, I wanted to pause and share a brief recap of the top content during 2025. In all, there…
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Lessons from Taylor Swift for Higher Education Marketing
Getting stuck for a few hours in an airport this week meant I had time to listen to The Life of a Showgirl. I enjoyed the music. “Opalite” and “The Life of a Showgirl” are my favorite tracks (if you’re wondering). However, what I really enjoyed more was the moment Taylor and her team created.…
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Ways I Use AI as a Leader
As a MarComm leader, AI has changed how I work. Through using ChatGPT and other AI tools, I’m able to work more effectively to maximize the number of tasks I’m able to achieve in a given day. This content proudly sponsored by Enrollify. Six Ways I Use AI as a Leader I want to share…
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Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…
And Carrie On 