Tag: higheredmarketing
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Lessons from Taylor Swift for Higher Education Marketing
Getting stuck for a few hours in an airport this week meant I had time to listen to The Life of a Showgirl. I enjoyed the music. “Opalite” and “The Life of a Showgirl” are my favorite tracks (if you’re wondering). However, what I really enjoyed more was the moment Taylor and her team created.…
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Ways I Use AI as a Leader
As a MarComm leader, AI has changed how I work. Through using ChatGPT and other AI tools, I’m able to work more effectively to maximize the number of tasks I’m able to achieve in a given day. This content proudly sponsored by Enrollify. Six Ways I Use AI as a Leader I want to share…
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Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…
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Back-to-School Resolutions for MarComm Leaders
Back-to-school is here. And it is hectic. Between the print pieces for travel season, the flyers for campus events, and the business cards for new faculty, MarComm teams are busy this time of year. One of my favorite things about back-to-school is that it signals a fresh start. It’s our chance as leaders to try…
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AI Strategies for Marketing Leaders in Higher Education – Part 4
I had the idea a few months ago to come up with 10 creative ways the ordinary higher education user could benefit from AI in advancing their work. Fast forward to today…. it’s four months later, and it’s time for the final part of this series. Giving you all 40 creative ways to use AI…
And Carrie On 