Tag: higher-education
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Essential Reads: Books You Can’t Miss This Year
One of my favorite posts each year is putting together a list of books to read in the upcoming year. After finishing my doctorate (and being told what to read for four years), I was burned out on reading for some time. However, I teach that our industry is always changing, so it is important…
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Why I Love Working in Higher Education
Higher Education is my second career. I started my career in journalism, and quickly realized I didn’t fit into the news space. I couldn’t fully articulate it at the time, but it just wasn’t a great fit. I was looking for more. Like so many, I fell into higher education. I finished a master’s degree,…
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Key Takeaways from AMA’s Higher Ed Symposium – Day One
It’s once again November, and I am joined by nearly 1800 attendees from across the globe for the American Marketing Association’s annual symposium of higher education. Over the next several days, I’ll share many highlights and key takeaways. Six Key Takeaways Here are six takeaways from day one! Focus Locally As institutions of higher education…