Category: Uncategorized
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Essential Data for Higher Ed Marketing – Part 1
Data-driven decisions has been a phrase I’ve heard over and over again in higher education marketing. Coming from a previous communications shop and background, I struggled with what data I should be using to help inform what decisions. I also feel like sometimes there’s so much data that we become paralyzed by it and are…
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Effective Recruitment and Retention Techniques
I had the opportunity to travel this week to Dallas for the CASE IV Senior Leader experience. The topic was an in-depth conversation about talent management and discussed ways we could better recruit and retain talent in our shops. As a recent senior leader, I was a little nervous the conversation might be too advanced…
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Types of Mentors You Need in Your Career Journey
January is national mentorship month, and it got me thinking about this topic and how mentors and the mentorship process can help us grow as leaders. . I remember as a new grad being told I needed a mentor, and I didn’t know how to find one or what that process should look like. Part…
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
And Carrie On 