Category: Uncategorized
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Three Opportunities for MarComm Leaders
As MarComm leaders, there are so many demands on our time, and it can be challenging to decide what to prioritize. In my dissertation on the enrollment cliff, I looked at how marketing might help mitigate the declining enrollment that many universities will see over the next few years. As part of that conversation, several…
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Maximize Your Conference Experience: 4 Essential Tips
It’s conference season in the higher education world, and thousands of colleagues will be heading to different conferences over the next few months to enhance their knowledge. If you, or a member of your team, are heading to conferences, here are a few tips to help you get the most out of the experience. This…
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Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…
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Three Leadership Theories for HigherEd Leaders
As leaders, I often think we end up in positions of leadership because we were good at our prior role. It’s a natural progression. You were good at X thing. Now, lead others to do X thing. However, the process isn’t that linear. In fact, it’s pretty problematic because often the skills to do X…
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Turning 40: Personal Reflections and Life Lessons
I turn 40 this week, August 15 to be exact. For my 40th birthday, I’m going to see Taylor Swift in London on my actual birthday. I’m writing this in the lounge waiting to board the international leg of the flight. I saw this article in Elle leading up to Taylor’s 30th birthday several months…
And Carrie On 