Category: Uncategorized
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
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It’s Summer: And It’s Busy
Are you taking the summer off? It’s something I’ve heard from many outside the higher education profession who might not understand the difference between staff and some faculty roles. My answer is always that summer is actually my busiest time of the year. The reason is three fold: Strategies for Managing a Busy Summer Season…
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Hearing from the Interns
Over the course of my 15 years of working in a MarComm office, I’ve had the pleasure of working with dozens of interns. As the semester is drawing to a close, many interns will be going home for the summer and some will be leaving their departments in search of jobs after graduation. In reflecting…
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FAFSA: Reflection and Suggestions
It was the 1990s. I remember a conversation in probably junior high with my parents that they made too much money for me to receive Pell funding when I went to college. We had this conversation around the time counselors came to talk to us about setting a plan for the next four years. In…
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About the Eclipse
As a public relations and communications professional, my last few months have been consumed with planning to host an eclipse event on campus. As a higher education institution with an access mission, hosting an event to invite the larger community was a key part of our strategy to raise the perception of the campus and…