Category: Uncategorized
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About the Eclipse
As a public relations and communications professional, my last few months have been consumed with planning to host an eclipse event on campus. As a higher education institution with an access mission, hosting an event to invite the larger community was a key part of our strategy to raise the perception of the campus and…
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Reflecting on the CMO Study
There are moments when something vividly reminds us of a time or experience in life. One of those things for me is the CMO study from SimpsonScarborough. Let me explain. I used the 2019 study as part of my dissertation and had numerous conversations with some of their team about the data. Then, the week…
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Four Travel Takeaways
Usually I talk a ton about higher education, marketing and leadership, but for those who know me well, you know that travel is my other real love. My grandmother owned a travel agency, so there’s some level of truth that it’s in my blood. In recent years we’ve traveled to: While I love travel abroad,…
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My Girl Gang
March is international women’s month, and I am so thankful to be supported by a tribe of higher education women leaders. Here’s a little about a few of my girl gang who I can turn to when I’m in need of support. So much of our world pits women against each other, but these women…
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…