Category: Uncategorized
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Putting Chat GPT to the Test
Earlier this summer, I was having a conversation with someone who wondered aloud– does Chat GPT learn individuals users? And if so, by how much. The conversation ended, but the question sparked something in my brain. Fast forward to a couple of weeks ago, I had to get this answer. So I did what any…
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Ways to Build Campus Collaboration
In several posts, I’ve talked about the value of collaboration between campus partners. I think that work is incredibly important, and regardless of the partner, we are better when we’re working together to set strategy, solve problems, and create change. How do we do that work? That’s where I think it gets can become challenging.…
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Summer Reflections
As the official close of summer draws near, I’ve found myself reflecting a busy, productive and also relaxing summer. While I enjoyed several trips, the summer was also a time of production. I had the opportunity to: While busy, it was also a good balance of strategic and relaxing time. Here are a few reflections…
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Stop. Start. Continue.
The only way that we get better is assessment. As the world of marketing is always changing, we never arrive. We can always do something more efficiently, with more impact, with better collaboration, or with better outcomes. To get at how to continuously improve, it’s important to assess projects and find ways to make them…
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Marketing Can Be a Change Agent
In my dissertation research from Texas Tech University on how marketing can be utilized to help mitigate the enrollment cliff for regional public universities, a key finding was the idea that marketers (in many cases) are and have the potential to be change agents for the university. First, let’s unpack a common working definition of…
And Carrie On 