Category: Uncategorized
-
Practical AI Engagement Strategies for Better Results
One of my goals this year has been to spend more time playing with AI. To be honest, I haven’t had as much time as I had hoped. However, every time I dedicate time on AI tools, I find the investment is meaningful, and I walk away with new learnings. With that said, I have…
-
Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
-
5 ChatGPT Use Cases in Higher Education for Effective Communication
Later this week, a colleague is taking my place on a panel to talk about ChatGPT. As we were prepping for the panel, we talked through a few ways our team was using ChatGPT, and she encouraged me that this would be a great blog or presentation post. With that in mind, here are five…
-
Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
-
It’s Summer: And It’s Busy
Are you taking the summer off? It’s something I’ve heard from many outside the higher education profession who might not understand the difference between staff and some faculty roles. My answer is always that summer is actually my busiest time of the year. The reason is three fold: Strategies for Managing a Busy Summer Season…
And Carrie On 