Tag: social-media
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Day 3 AMA Takeaways
The final full day of AMA was another great one. Complete with Diet Coke (and coffee), there were several great takeaways from the day. Consistent Values Bode Well for Organizations The morning keynote panelists shared some of the latest data from the Harris Poll about sentiment. In looking at values of organizations, they found consumers…
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Top Sessions to Attend at the AMA Higher Ed Marketing Conference
It’s almost time for the American Marketing Association Conference, which is one of the biggest gatherings of higher education marketing professionals each year. The sessions offer a mix of horizon issues conversations, creative new approaches, and industry best practices. If you’re looking to grow, innovate or scale your efforts – this is a great place…
carriehphillips
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Essential Data for Higher Ed Marketing – Part 3
Every year there is more data that marketing and communications leaders can consider when making strategic marketing decisions. Without a clear understanding of data and what data matters, I find that having access to all the data can be overwhelming and honestly somewhat paralyzing. That is why I put together this list as part of…
carriehphillips
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Essential Data for Higher Ed Marketing – Part 2
One of the first phrases I heard as a higher education marketer was the importance of data-driven decisions. With so much data available these days, I wanted to help the next generation of MarComm leaders better understand what data should be considered and when. This list was originally shared in a pre-conference workshop Melissa Farmer…
carriehphillips
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Steps to Become a HigherEd Thought Leader
A couple of months ago someone asked me on LinkedIn the specific steps I took to become a thought leader in the HigherEd space. While I never set out to be a thought leader, in reflecting, I realized I followed a pretty intentional set of steps for people to see my writing, and that could…
And Carrie On 