Tag: news
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It’s Summer: And It’s Busy
Are you taking the summer off? It’s something I’ve heard from many outside the higher education profession who might not understand the difference between staff and some faculty roles. My answer is always that summer is actually my busiest time of the year. The reason is three fold: Strategies for Managing a Busy Summer Season…
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FAFSA: Reflection and Suggestions
It was the 1990s. I remember a conversation in probably junior high with my parents that they made too much money for me to receive Pell funding when I went to college. We had this conversation around the time counselors came to talk to us about setting a plan for the next four years. In…
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…
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Top Ten Articles of 2023
I may be slightly late to this, but I was curious about the top content of 2023. Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little…
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
And Carrie On 