I may be slightly late to this, but I was curious about the top content of 2023.
Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little bit of an experiment for us all!
That said, here are the top posts from the year. Again, a huge thanks to everyone who’s read, shared, or commented. I appreciate you being on this journey with me more than you can possibly know.
I hope you’ll stick around for (what I hope is) more great content in 2024!
Top Ten Posts
#1 Four Challenges Universities Face
This article focuses on four challenges from my dissertation that universities will face as the enrollment cliff arrives.
#2 Differentiation Matters for Colleges
This article explained a bit about what is differentiation and why it mattered for universities as the enrollment cliff nears.
I attended CASE Summit in New York in July (it’ll be back there) and shared some of my insights and conference takeaways.
#4 Ways to Build Campus Collaboration
This article focused on specific strategies marketing leaders could employ to help be a change agents across campus and help build collaboration for the work.
#5 Let’s Be Honest…A struggle I face
I tried to be vulnerable and honest about the fact that I struggled (and still do) with imposter syndrome. Here, I shared how it impacted me and how I’m working to overcome it.
#6 Conference Tips for the Introverts
As an introvert (who functions as an extrovert in work), conferences can be hard. This article offered a few tips specifically for introverts to help make the conference experience better.
#7 Marketing Can be a Change Agent
I say it all the time but marketing teams are uniquely positioned to be change agents. In this article, I shared a few tips on how marketing leaders can serve as a change agent to improve campus experiences and processes.
#8 Building Your Thought Leadership
This article shares my story about developing the website and some lessons learned for those who are interested in becoming a thought leader themselves.
#9 Five Lessons from a New CMO
For those interested in becoming a CMO, this article offers five tips to begin learning now to prepare for the job. Fun fact, this article inspired a larger deep dive on the topic that was featured InsideHigherEd.
#10 Leadership Reads for a New Year
This article shared several books I hoped to read in the new year. Honesty moment, I didn’t get them all read. However, that just means I have more to read. In fact, I’m working on one of them now.