Tag: marketing
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Other Duties as Assigned: Insights from CMOs on Other Office Priorities
Every marketing team at every organization is slightly different. That’s why I was so curious in my dissertation to understand all aspects of the marketing work at institutions. I wanted to better understand some of the items that were priorities for the marketing office outside of traditional marketing and why these were important to marketing…
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Hearing from the Interns
Over the course of my 15 years of working in a MarComm office, I’ve had the pleasure of working with dozens of interns. As the semester is drawing to a close, many interns will be going home for the summer and some will be leaving their departments in search of jobs after graduation. In reflecting…
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
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FAFSA: Reflection and Suggestions
It was the 1990s. I remember a conversation in probably junior high with my parents that they made too much money for me to receive Pell funding when I went to college. We had this conversation around the time counselors came to talk to us about setting a plan for the next four years. In…
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Reflecting on the CMO Study
There are moments when something vividly reminds us of a time or experience in life. One of those things for me is the CMO study from SimpsonScarborough. Let me explain. I used the 2019 study as part of my dissertation and had numerous conversations with some of their team about the data. Then, the week…
And Carrie On 