Tag: marketing
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Celebrating 100 Posts: A Thought Leadership Reflection
I started this blog 100 posts ago as a way to reclaim my identity after taking a new job and also finishing my doctorate. It was a piece of advice from Liz Gross and others that I needed to keep writing. I never set out with a content strategy, desired outcomes, or anything more than…
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Three Leadership Theories for HigherEd Leaders
As leaders, I often think we end up in positions of leadership because we were good at our prior role. It’s a natural progression. You were good at X thing. Now, lead others to do X thing. However, the process isn’t that linear. In fact, it’s pretty problematic because often the skills to do X…
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Practical AI Engagement Strategies for Better Results
One of my goals this year has been to spend more time playing with AI. To be honest, I haven’t had as much time as I had hoped. However, every time I dedicate time on AI tools, I find the investment is meaningful, and I walk away with new learnings. With that said, I have…
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CASE Summit Takeaways
This past week I was able to spend time in New York City as part of CASE Chairs Council and the Summit for Leaders in Advancement. The conference brings together leaders in our Advancement-focused disciplines for several days of learning. Conference Insights AI Future Begin thinking about what’s next as it relates to AI. In…
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Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
And Carrie On 