Tag: marketing
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Five Smart Tips for Attending Conferences Alone
As higher education leaders, we are in the midst of the fall conference season. There are lots of professional development opportunities. I had a conversation with a colleague at another university, and he was heading to a conference by himself. Without a work friend to navigate the several days, he was struggling. As higher education…
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How to Reduce Workload When Adding New Tasks
Not too long ago, our team finished its strategic plan to align with the university strategic plan. As we finished the process, I found myself incredibly excited about all the new things our team was taking on in support of our mission. Several of these are really going to be game changing for our work.…
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Three Opportunities for MarComm Leaders
As MarComm leaders, there are so many demands on our time, and it can be challenging to decide what to prioritize. In my dissertation on the enrollment cliff, I looked at how marketing might help mitigate the declining enrollment that many universities will see over the next few years. As part of that conversation, several…
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Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…
And Carrie On 