Tag: marketing

• Essential Data for Higher Ed Marketing – Part 3

  Every year there is more data that marketing and communications leaders can consider when making strategic marketing decisions. Without a clear understanding of data and what data matters, I find that having access to all the data can be overwhelming and honestly somewhat paralyzing. That is why I put together this list as part of…

  carriehphillips

  March 9, 2025

  highered, leadership, Uncategorized

  ai, business, content-marketing, digital-marketing, email-marketing, marketing, social-media

• Essential Data for Higher Ed Marketing – Part 2

  One of the first phrases I heard as a higher education marketer was the importance of data-driven decisions. With so much data available these days, I wanted to help the next generation of MarComm leaders better understand what data should be considered and when. This list was originally shared in a pre-conference workshop Melissa Farmer…

  carriehphillips

  March 1, 2025

  Uncategorized

  content-marketing, digital-marketing, email-marketing, marketing, social-media

• The Shift from Staff to Line Functions in Marketing

  In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…

  carriehphillips

  February 1, 2025

  highered, Uncategorized

  business, digital-marketing, highered, higheredmarketing, highereducation, leadership, marketing, technology

• Challenges in University Marketing for 2025

  In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…

  carriehphillips

  January 11, 2025

  highered, Uncategorized

  digital-marketing, education, highered, higheredmarketing, highereducation, leadership, marketing, technology

• Best Reading List for Marketing and Leadership Growth

  Last year I set a goal to spend more time reading. I did just that and remembered exactly why I loved reading as a child. After finishing my doctorate, I was so burned out from books that it took several years before I was able to pick one up. As I think about the upcoming…

  carriehphillips

  January 5, 2025

  highered, leadership, Uncategorized

  books, business, leadership, management, marketing