Tag: marketing
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Why I Believe in Higher Education
Higher education is in my DNA. My grandfather dropped out of school in 7th grade to help his family during the Great Depression, a decision that haunted him for the rest of his life. He worked two jobs for years to ensure my dad and uncle would have a chance at college. He knew what…
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Strategies for Improving Campus Experience
Experience matters. When students are weighing multiple admissions decisions, their experience with your institution plays a key part in the decision. If the experience every time they interact with you is terrible, it can quickly erode some of the best wins. The impact experience has is why some universities are adding a Chief Experience Officer…
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AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
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Lessons from Disney World for Higher Education
Over Spring Break, my husband and I went to Disney World for a few days. For both of us, it was the first time we’d been since we were kids. We knew that Disney in the 1990s would look very different from Disney in 2025. As such, we went into it with open minds. However,…
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Conference Tips for New Professionals
As I am gearing up to once again attend the CASE District IV Annual Conference, I find myself reflecting on my time attending conferences. CASE IV was my very first professional conference. I was fresh out of college, and my boss told me I needed to attend this conference. I signed up to go, but…
And Carrie On 